Pengaruh perceived quality, customer satisfaction, dan brand associations terhadap repurchase intention pada smartphone blackberry

Hermawan, Rhesa Nathasan (2014) Pengaruh perceived quality, customer satisfaction, dan brand associations terhadap repurchase intention pada smartphone blackberry. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

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Abstract

Tujuan: Penelitian ini bertujuan untuk mengevaluasi daripada Perceived Quality, Customer Satisfaction, dan Brand Associations terhadap Repurchase Intention Pada Smartphone Blackberry Metodologi: Penelitian ini menggunakan metode kuantitatif dan desain single cross-sectional. Data diperoleh melalui kuesioner yang disebar secara online dengan jumlah responden sebanyak 125 responden. Seluruh responden merupakan orang-orang yang dulunya merupakan pengguna dari smartphone Blackberry di JABODETABEK (Jakarta, Bogor, Depok, Tangerang, Bekasi) yang memenuhi beberapa persyaratan kriteria penerimaan sampel. Data diolah dengan menggunakan analisis multivariant, Structural Equation Modelling (SEM), dengan menggunakan software LISREL 8.8. Hasil Penelitian: Menunjukkan bahwa brand association memiliki pengaruh terhadap repurchase intention dan perceived quality memiliki pengaruh terhadap customer satisfaction secara langsung maupun secara tidak langsung dan perceived quality dan customer satisfaction tidak memiliki pengaruh terhadap repurchase intention. Implikasi Manajerial: Hasil penelitian ini dapat menjadi masukan untuk perusahaan Blackberry secara global dalam usahanya untuk meningkatkan kualitas daripada produk perusahaan agar konsumen dapat kembali membeli produk-produk Blackberry agar dapat bersaing dengan pesaing-pesaingnya. Caranya adalah dengan meningkatkan perceived quality, brand associations, customer satisfaction, dan repurchase intention.

Item Type: Thesis (Bachelor Thesis)
Subjects: 600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.4 Executive Management > 658.4013 Control and Quality Management
600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.8 Mall, Shopping Center, E-Commerce > 658.87 Retail Channel > 658.872 Brand, Branding
Divisions: Faculty of Business > Management
Depositing User: mr admin umn
Date Deposited: 10 Jul 2017 08:07
Last Modified: 15 May 2023 07:04
URI: https://kc.umn.ac.id/id/eprint/658

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