Case Study: N12 Technologies: Building an Organization and Building a Business

Garvin, David. A and Sesia, Aldo (2016) Case Study: N12 Technologies: Building an Organization and Building a Business. UNSPECIFIED.

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Abstract

The potential, they believed, was enormous—and the challenge equally large. But if CEO Brad Berkson (HBS MBA ’91) and COO Trip Flavin (HBS MBA ’94) got it right, N12 Technologies, their Cambridge, Massachusetts startup, could well upend the entire carbon fiber composites industry. N12’s value proposition was that its vertically-aligned carbon nanotubes (VACNTs), branded as NanoStitch, dramatically strengthened the interlaminar region of carbon fiber composites, leading to large improvements in cost, shear resistance, and fatigue life.

Item Type:	Case Study
Subjects:	300 Social Sciences > 330 Economics > 338 Production (Agriculture, Business Enterprise, Extraction of Minerals, General Production) 600 Technology (Applied Sciences) > 650 Management and Public Relations > 657 Accounting > 657.7 Accounting for Specific Phases of Business Activity
Divisions:	Faculty of Business > Master of Technology Management
Depositing User:	Administrator UMN Library
Date Deposited:	20 Aug 2019 01:46
Last Modified:	13 Jan 2023 07:51
URI:	https://kc.umn.ac.id/id/eprint/6778

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