Items where Author is "Lionardo, Ardrick"
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Lionardo, Ardrick (2018) Analisis pengaruh brand image, consumer innovativeness, category fit, dan image fit xiaomi terhadap extension attitude, serta implikasinya terhadap brand image extension xiaomi mijia Telaah pada konsumen xiaomi di indonesia. Bachelor Thesis thesis, Universitas Multimedia Nusantara.
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