Items where Author is "Lionardo, Ardrick"
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Thesis
Lionardo, Ardrick (2018) Analisis pengaruh brand image, consumer innovativeness, category fit, dan image fit xiaomi terhadap extension attitude, serta implikasinya terhadap brand image extension xiaomi mijia Telaah pada konsumen xiaomi di indonesia. Bachelor Thesis thesis, Universitas Multimedia Nusantara.
Lionardo, Ardrick (2017) Pembuatan Content Digital Marketing dalam Upaya Meningkatkan Brand Awareness pada Website dan Youtube PT Kawan Lama Sejahtera (Kawan Lama Retail). Internship thesis, Universitas Multimedia Nusantara.
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