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Perancangan Brand Identity Riors

Junior, Anastasius Melvin (2018) Perancangan Brand Identity Riors. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

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Abstract

Riors adalah brand sport apparel yang didirikan oleh Yudhi Setiawie pada tahun 2013, Riors saat ini berbasis di Tangerang Selatan. Riors telah bekerjasama dengan beberapa klub besar sebagai partner apparel. Dalam kurun waktu 5 tahun Riors telah berganti nama sebanyak 3 kali, tentunya hal ini membuat brand Riors kurang konsisten dan mendapat persepsi negatif dari audiensnya. Untuk menjawab masalah ini maka dirancanglah brand identity untuk Riors.

Item Type: Thesis (Bachelor Thesis)
Uncontrolled Keywords: Riors, brand, identity, sport, apparel
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure > GV733-734.5 Professionalism in sports. Professional sports (General)
H Social Sciences > HD Industries. Land use. Labor > HD30 Strategic Communication > HD30.2 Branding > HD30.22 Corporate Branding
N Fine Arts > NC Drawing Design Illustration
Divisions: Fakultas Seni dan Desain > Program Studi Desain Komunikasi Visual
Depositing User: mr admin umn
Date Deposited: 14 Oct 2020 02:18
Last Modified: 14 Oct 2020 02:18
URI: http://kc.umn.ac.id/id/eprint/6617

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