Perancangan Promosi Event Kook Festival 2019

Galar Riksa, Sumakthika (2019) Perancangan Promosi Event Kook Festival 2019. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

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Abstract

Kook Festival merupakan sebuah event surfing longboard competition tahunan yang diadakan oleh komunitas `Batukarasbagus', event ini digelar di pantai Batu Karas, yaitu di Kecamatan Pangandaran, Kabupaten Cijulang. Kook Festival pertama diselenggarakan pada tahun 2017 sampai sekarang, namun hingga saat ini Kook Festival belum dikenal luas oleh masyarakat Indonesia, Melihat hal ini, penulis merasa Kook Festival memerlukan perancangan promosi guna memperkenalkan dan menginformasikan festivalnya. Dalam perancangan promosi ini dibutuhkan pengumpulan data untuk proses perancangan, melalui wawancara dengan ketua, panitia, masyarakat setempat, pendekatan target pasar, dan pengumpulan data melalui studi pustaka. Promosi dijelaskan didalam creative brief dan diterapkan dalam berbagai media.

Item Type:	Thesis (Bachelor Thesis)
Keywords:	Kook Festival, promosi dan advertising
Subjects:	600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.8 Mall, Shopping Center, E-Commerce > 658.82 Sales Promotion 700 Arts and Recreation > 740 Graphic Arts and Decorative Arts > 741 Drawing and drawings (Incl. cartoons, animations, comics, graphic novels and caricatures) > 741.6 Graphic Design, Illustration
Divisions:	Faculty of Art & Design > Visual Communication Design
SWORD Depositor:	Administrator UMN Library
Depositing User:	Administrator UMN Library
Date Deposited:	04 Dec 2019 04:03
Last Modified:	11 Sep 2023 00:50
URI:	https://kc.umn.ac.id/id/eprint/10886

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