Perancangan Ulang Brand Identity Sirup Cap Bangau

Gunawan, Alvin (2019) Perancangan Ulang Brand Identity Sirup Cap Bangau. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

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Abstract

Perancangan ulang brand identity Sirup Cap Bangau, Nama Sirup Cap Bangau berasal dari nama jalan pertama kali sirup ini diproduksi yaitu jalan bangau. Sirup Cap Bangau telah diproduksi sejak tahun 1938.Sirup Cap Bangau mampu mempertahankan eksitensi hingga saat ini karena mempertahankan kualitas dari segi bahan baku dengan menggunakan gula murni dan quality control yang baik. Namun Sirup Cap Bangau sekarang ini kurang bisa bersaing dikarenakan kemasan yang kurang menarik dibandingkan dengan para kompetitor. Hal ini berdampak pada penjualan sirup yang stagnan serta tidak dapat melakukan ekspansi ke luar Jabodetabek. Oleh karena itu, penulis membuat perancangan ulang brand identity Sirup Cap Bangau agar mampu meningkatkan daya saing serta mampu melakukan ekspansi ke Luar Jabodetabek.

Item Type:	Thesis (Bachelor Thesis)
Keywords:	Awareness, Brand identity, Sirup Bangau
Subjects:	600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.8 Mall, Shopping Center, E-Commerce > 658.87 Retail Channel > 658.872 Brand, Branding 700 Arts and Recreation > 740 Graphic Arts and Decorative Arts > 741 Drawing and drawings (Incl. cartoons, animations, comics, graphic novels and caricatures) > 741.6 Graphic Design, Illustration
Divisions:	Faculty of Art & Design > Visual Communication Design
SWORD Depositor:	Administrator UMN Library
Depositing User:	Administrator UMN Library
Date Deposited:	04 Dec 2019 02:49
Last Modified:	12 Sep 2023 00:52
URI:	https://kc.umn.ac.id/id/eprint/11073

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