Perancangan Rejuvenating Brand Lauw Bakery

Balrajbir, Balrajbir (2019) Perancangan Rejuvenating Brand Lauw Bakery. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

	Text HALAMAN_AWAL.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB)
Preview	Text DAFTAR_PUSTAKA.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (834kB) | Preview
Preview	Text BAB_I.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (955kB) | Preview
Preview	Text BAB_II.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB) | Preview
Preview	Text BAB_III.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB) | Preview
	Text BAB_IV.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (3MB)
Preview	Text BAB_V.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (947kB) | Preview
	Text LAMPIRAN.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB)

Abstract

Lauw Bakery merupakan salah satu produsen roti tertua di Indonesia yang telah berdiri sejak tahun 1940. Ciri khas dari Lauw Bakery adalah masih menjajakan produknya dengan gerobak keliling dan masih menjual roti Tradisional seperti roti Gambang dan roti buaya. Namun perusahaan ini mulai kehilangan brand awareness nya dimasyarakat dan mulai mengalami perubahan target pasar menjadi menengah kebawah yang dikarenakan banyaknya produsen roti sejenis yang lebih modern dan lebih memanfaatkan media promosi. Hal tersebut membuat penulis ingin melakukan rejuvenating brand terhadap Lauw Bakery agar dapat meningkatkan brand awareness nya kembali dan menaikan penjualan.

Item Type:	Thesis (Bachelor Thesis)
Keywords:	rejuvenating brand, brand awareness, Lauw Bakery, roti tradisional
Subjects:	600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.8 Mall, Shopping Center, E-Commerce > 658.87 Retail Channel > 658.872 Brand, Branding
Divisions:	Faculty of Art & Design > Visual Communication Design
SWORD Depositor:	Administrator UMN Library
Depositing User:	Administrator UMN Library
Date Deposited:	04 Dec 2019 02:47
Last Modified:	25 Aug 2023 07:43
URI:	https://kc.umn.ac.id/id/eprint/11078

Actions (login required)

View Item