Pemanfaatan social media dalam mempromosikan new product branding Ron's laboratory

Taufan, Steffi (2014) Pemanfaatan social media dalam mempromosikan new product branding Ron's laboratory. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

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Abstract

This research is about social media usage in Ron's Laboratory new product branding marketing. Ron’s Laboratory is a dessert cafe with molecular gastronomy concept. Ron's Laboratory concept is the first in Indonesia. Purpose of this research are to find out how social media usage helping a New Product Branding, also what factor need to be considered in using social media to promote New Product Branding and impact of social media usage in promote Ron's Laboratory. This research is using marketing communication concept, Segment Target Market, Branding and Social Media for brand building. Researcher use qualitative research method with descriptive research. Research method that use to collect data are in-depth interview and document study method. This research result show right social media usage can help to build brand and increase sales, Ron's Laboratory sales have been and kept going on top of their capacity around 10.000 cups per month. Numbers of Ron's Laboratory visitor also keep increasing along with number of follower in Social Media. This is increasing number of follower in social media has direct impact to sales. Conclusion of this research are Ron's Laboratory Social Media usage have 2 reasons i.e. first because of Ron's Laboratory target market are aged 18-26 years old which are social media active users. Second are to create buzzwords that can create viral social media. Social media that use are Facebook, Twitter and Instagram.

Item Type:	Thesis (Bachelor Thesis)
Subjects:	300 Social Sciences > 380 Commerce, communications and transportation > 381 Commerce (Trade, Incl. Branding, Marketing and Warehousing) 600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.8 Mall, Shopping Center, E-Commerce > 658.87 Retail Channel > 658.872 Brand, Branding
Divisions:	Faculty of Communication > Strategic Communication
Depositing User:	Administrator UMN Library
Date Deposited:	18 Jul 2017 07:56
Last Modified:	13 Apr 2023 08:30
URI:	https://kc.umn.ac.id/id/eprint/1147

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