perancangan visual promosi toko grosir smartclub

Yoandra, Rizky Putra (2018) perancangan visual promosi toko grosir smartclub. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

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Abstract

SmartClub merupakan perusahaan business to business berjenis toko grosir dibawah naungan PT. Matahari Putra Prima, Tbk. yang berdiri sejak 17 Desember 2015. SmartClub terbilang sangat muda sehingga banyak target pasar yaitu pelaku usaha kurang memiliki brand awareness tentang SmartClub. Saat ini SmartClub lebih fokus melakukan promosi secara direct selling dan hanya melalui verbal tanpa didukung oleh visual yang cukup. Oleh karena hal tersebut, dibutuhkan perancangan visual promosi toko grosir SmartClub untuk meningkatkan brand awareness kepada target pasar sehingga meningkatkan kunjungan dan pembelian di toko grosir SmartClub. Metode penelitian yang penulis gunakan berjenis kualitatif dengan teknik pengumpulan data melalui wawancara, observasi, dan pengumpulan dokumen. Sedangkan metode perancangan promosi menggunakan metode yang dijabarkan oleh Landa yaitu melalui tahapan orientasi, analisa dan strategi, ide dan konsep, merancang desain, hingga memproduksi desain. Strategi perancangan menggunakan visual fotografi, dan media pemasaran langsung dengan konsep Sahabat yang bertujuan membangun relasi antara SmartClub dengan para pelaku usaha.

Item Type: Thesis (Bachelor Thesis)
Subjects: 600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.8 Mall, Shopping Center, E-Commerce > 658.82 Sales Promotion
600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.8 Mall, Shopping Center, E-Commerce > 658.87 Retail Channel > 658.872 Brand, Branding
700 Arts and Recreation > 740 Graphic Arts and Decorative Arts > 741 Drawing and drawings (Incl. cartoons, animations, comics, graphic novels and caricatures) > 741.6 Graphic Design, Illustration
Divisions: Faculty of Art & Design > Visual Communication Design
Depositing User: Administrator UMN Library
Date Deposited: 21 Jan 2020 08:49
Last Modified: 02 May 2023 05:37
URI: https://kc.umn.ac.id/id/eprint/11950

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