Penerapan Teori AIDA pada Skenario Iklan Bandar Djakarta Ancol untuk Menyampaikan Pesan yang Ada dalam Creative Brief

Christian, Albert (2020) Penerapan Teori AIDA pada Skenario Iklan Bandar Djakarta Ancol untuk Menyampaikan Pesan yang Ada dalam Creative Brief. Bachelor Thesis, Universitas Multimedia Nusantara.

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Abstract

Copywriter merupakan salah satu bagian dari tim produksi iklan. Seorang copywriter bertugas untuk bekerja dengan creative brief yang diberikan. Dalam sebuah creative brief terdapat pesan. Pesan tersebut meupakan salah satu bagian dari creative dalam pembuatan iklan. Pesan bertujuan untuk menyampaikan keinginan client kepada audiens mengenai suatu produk tertentu. Dalam penulisan skripsi kali ini, penulis ingin menerapkan teori AIDA pada skenario iklan Bandar Djakarta Ancol untuk menyampaikan pesan yang diinginkan oleh client. Teori AIDA merupakan salah satu dari teori pemasaran.

Item Type:	Thesis (Bachelor Thesis)
Creators:	Christian, Albert (00000015241)
Contributors:	Fabio Santabudi, Bisma
Keywords:	Teori AIDA, Iklan, copywriting, Creative Brief
Subjects:	600 Technology (Applied Sciences) > 650 Management and Public Relations 600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.8 Mall, Shopping Center, E-Commerce > 658.82 Sales Promotion
Sustainable Development Goals:	Goal 04. Ensure inclusive and equitable quality education and promote lifelong learning Goal 08. Promote sustained, inclusive and sustainable economic growth, full and productive employment and work for all Goal 09. Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation
Divisions:	Faculty of Art & Design > Film & Animation
Date Deposited:	04 Dec 2020 20:58
URI:	https://kc.umn.ac.id/id/eprint/14356

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