Pengaruh Layout Design dan Atmosphere terhadap Emotional Arousal dan Attitude Toward the Website serta Implikasinya terhadap Purchase Intention Telaah pada Website www.shopee.com

Christopher, David (2020) Pengaruh Layout Design dan Atmosphere terhadap Emotional Arousal dan Attitude Toward the Website serta Implikasinya terhadap Purchase Intention Telaah pada Website www.shopee.com. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

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Abstract

Penulis melakukan penelitian ini dengan tujuan menganalisis pengaruh Layout Design dan Atmosphere terhadap Attitude Toward The Website dan Emotional Arousal serta implikasinya terhadap Purchase Intention pada website Shopee. Dalam penelitian yang dilakukan, penulis menggunakan penelitian kuantitatif serta kuesioner yang disebar secara online dengan jumlah responden sebanyak 80 orang. Untuk pengujian penelitian, penulis menggunakan Software Smart PLS 3. Penelitian ini menghasilkan temuan bahwa Atmosphere memiliki pengaruh positif terhadap Emotional Arousal dan Attitude Toward the Website, Layout Design memiliki pengaruh positif terhadap Attitude Toward the Website, Emotional Arousal berpengaruh positif terhadap Attitude Toward the Website, Attitude Toward the Website memiliki pengaruh yang positif terhadap Purchase Intention bagi orang yang berbelanja online.

Item Type:	Thesis (Bachelor Thesis)
Keywords:	Layout Design, Emotional Arousal, Attitude Toward the Website, Atmosphere, Purchase Intention
Subjects:	600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.8 Mall, Shopping Center, E-Commerce > 658.81 Sales Management
Divisions:	Faculty of Business > Management
SWORD Depositor:	Administrator UMN Library
Depositing User:	Administrator UMN Library
Date Deposited:	04 Dec 2020 19:04
Last Modified:	09 Jun 2023 08:24
URI:	https://kc.umn.ac.id/id/eprint/14526

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