Analisa Pengaruh Perceived Usefulness, Perceived Ease of Use, Perceived Informativeness, Perceived Enjoyment, terhadap Attitude Toward Using serta Implikasinya terhadap Behavioral Intention to Use Shopee Beautycam: Telaah pada Maybelline Superstay Matte Ink Lipstick

Livyani, Livyani (2020) Analisa Pengaruh Perceived Usefulness, Perceived Ease of Use, Perceived Informativeness, Perceived Enjoyment, terhadap Attitude Toward Using serta Implikasinya terhadap Behavioral Intention to Use Shopee Beautycam: Telaah pada Maybelline Superstay Matte Ink Lipstick. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

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Abstract

Dalam laporan skripsi ini, peneliti membahas faktor apa saja yang mendorong pengguna untuk menggunakan fitur Shopee Beautycam menggunakan indikator Perceived usefulness, Perceived Ease of Use, Perceived Informativeness, Perceived Enjoyment, dan Attitude Toward Using. Laporan ini sendiri menggunakan desain penelitian yaitu conclusive research design, dengan metodenya yaitu descriptive research. Model teoritis ini akan disampaikan dengan 7 hipotesis, yang diukur menggunakan metode Structural Equation Model (SEM). Penelitian ini menggunakan non probability sampling, dengan sampelnya yang berjumlah 152 responden, dengan screening berjenis kelamin wanita, berumur 18-38 tahun , berdomisili di salah satu daerah Jabodetabek, mengetahui Shopee Beautycam, pernah mencoba Shopee Beautycam di produk Maybelline SuperStay Matte Ink Liquid Lipstik , dan juga tidak pernah membeli Maybelline SuperStay Matte Ink Liquid Lipstik. Dapat disimpulkan dari penelitian ini, 2 dari 7 hipotesis ditolak karena data tidak mendukung hipotesis. Dari hasil penelitian ini, menunjukkan adanya hubungan positif antara Perceived usefulness dengan Attitude Toward Using, Perceived Ease of Use dengan Attitude Toward Using, dan Attitude Toward Using dengan Behavioral Intention to use, Perceived Informativeness dengan Perceived usefulness, dan Perceived Enjoyment dengan Perceived usefulness.

Item Type:	Thesis (Bachelor Thesis)
Keywords:	Perceived usefulness, Perceived Ease of Use, Perceived Informativeness, Perceived Enjoyment, dan Attitude Toward Using
Subjects:	200 Religion > 260 Social and ecclesiastical theology > 261 Social theology and interreligious relations and attitudes 600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.8 Mall, Shopping Center, E-Commerce > 658.8342 Consumer Behavior
Divisions:	Faculty of Business > Management
SWORD Depositor:	Administrator UMN Library
Depositing User:	Administrator UMN Library
Date Deposited:	04 Dec 2020 17:45
Last Modified:	27 Jun 2023 02:30
URI:	https://kc.umn.ac.id/id/eprint/14640

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