Handayani, Nurina Putri and Herwany, Aldrin and Handayani, Dewi Wahyu (2019) The Relationship Between Internal Brand Management With Brand Trust, Brand Citizenship Behavior, And Intention To Stay: The Mediating Role Of Brand Commitment And Job Satisfaction. Journal Of Business and Finance in Emerging Markets, 2 (2). ISSN 2580-5576
|
Text
ALL PEER REVIEW NURINA 4.pdf Available under License Creative Commons Attribution Non-commercial No Derivatives. Download (1MB) | Preview |
Official URL: https://ssbrj.org/index.php/jbfem/article/view/57
| Item Type: | Article |
|---|---|
| Keywords: | internal brand management, brand citizenship behavior, intention to stay, employee engagement |
| Subjects: | 100 Philosophy and Psychology > 120 Epistemology > 126 The self (personal identity, personality, personal branding) 300 Social Sciences > 300 Social sciences, sociology and anthropology > 305 Groups of People (Incl. social identity, Discrimination, Gender Equality, Social Status) > 305.5 Social Classes 300 Social Sciences > 330 Economics > 331 Labor Economics 300 Social Sciences > 340 Law > 344 Labor, Social Service, Public Health, Safety Measures |
| Divisions: | Faculty of Business > Management |
| Depositing User: | Administrator UMN Library |
| Date Deposited: | 05 Aug 2021 03:24 |
| Last Modified: | 27 May 2022 04:01 |
| URI: | https://kc.umn.ac.id/id/eprint/15733 |
Actions (login required)
 |
View Item |
