Perancangan Brand Identity Kampung Gerabah Karawang

Willian, Verren (2021) Perancangan Brand Identity Kampung Gerabah Karawang. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

	Text HALAMAN_AWAL.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (839kB)
Preview	Text DAFTAR_PUSTAKA.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (168kB) | Preview
Preview	Text BAB_I.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (144kB) | Preview
Preview	Text BAB_II.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB) | Preview
Preview	Text BAB_III.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB) | Preview
	Text BAB_IV.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (3MB)
Preview	Text BAB_V.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (128kB) | Preview
	Text LAMPIRAN.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (2MB)

Abstract

Karawang dikenal sebagai kota industri yang terus berkembang dan berekspansi. Di tengah kota Karawang, Kampung Gerabah Karawang berusaha untuk bertahan melawan perkembangan teknologi dengan kerajinan gerabah sebagai mata pencaharian penduduknya. Namun, kurang diketahuinya Kampung Gerabah Karawang mengakibatkan berkurangnya pengunjung dan peminat gerabah khas Karawang. Belum adanya identitas Kampung Gerabah Karawang menjadikannya sulit untuk dikenal. Metode penelitian yang digunakan adalah mixed-methods berupa wawancara, observasi, dan survei online. Dengan perancangan identitas merek Kampung Gerabah, maka Kampung Gerabah Karawang dapat dipromosikan dengan lebih efektif dan dapat menjadi destinasi wisata budaya di kota Karawang yang dikenali.

Item Type:	Thesis (Bachelor Thesis)
Keywords:	identitas merek, wisata, Kampung Gerabah, Karawang
Subjects:	600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.8 Mall, Shopping Center, E-Commerce > 658.87 Retail Channel > 658.872 Brand, Branding 700 Arts and Recreation > 740 Graphic Arts and Decorative Arts > 741 Drawing and drawings (Incl. cartoons, animations, comics, graphic novels and caricatures) > 741.6 Graphic Design, Illustration
Divisions:	Faculty of Art & Design > Visual Communication Design
SWORD Depositor:	Administrator UMN Library
Depositing User:	Administrator UMN Library
Date Deposited:	24 Aug 2021 19:48
Last Modified:	20 Oct 2023 00:07
URI:	https://kc.umn.ac.id/id/eprint/16575

Actions (login required)

View Item