BUSINESS PLAN: KISS PRIDE

Ratana, Angitha (2021) BUSINESS PLAN: KISS PRIDE. Diploma thesis, Universitas Multimedia Nusantara.

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Abstract

Kiss Pride is a business that is engaged in the coffee and merchandise industry. This business is the result of a collaboration between two coffee shops in the Tangerang area, namely Kieta Coffee and Sacks Coffee. Kiss Pride provides a variety of quality products such as coffee beans and unique merchandise such as totebags, key chains, t-shirts, and masks that are packaged in such a way especially for coffee lovers in Indonesia. Kiss Pride was founded as Kieta and Sacks' dedication to satisfy the desire of coffee lovers who are mostly interested in merchandise from a coffee shop. This business was established in the South Tangerang area, which targets buyers from the age range of 20 - 40 years, mostly have a profession as businessmen and baristas. The price range of the products offered by this business ranges from Rp. 25,000 to Rp. 120,000. The profit obtained from the sale of this Kiss Pride collaboration product will be divided in two, where 50% will be allocated to Kieta Coffee and the rest will be allocated to Sacks Coffee. Kiss Pride is estimated to get a profit of around Rp. 17,225,130 in one month from the sale of 13 products per day.

Item Type:	Thesis (Diploma)
Keywords:	Kiss Pride, Business Plan, Entrepreneurship, Coffee Bean, Product Innovation
Subjects:	600 Technology (Applied Sciences) > 640 Home and Family Management > 641 Food and Drink
Divisions:	Faculty of Business > Dept of Hotel Operations
Depositing User:	Administrator UMN Library
Date Deposited:	11 Jan 2022 02:28
Last Modified:	14 Oct 2022 07:32
URI:	https://kc.umn.ac.id/id/eprint/19789

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