Pemanfaatan Algortima Personalisasi Youtube (Studi Kasus Analisis Social Construction of Technology di Narasi.tv)

Loi, Natashia (2022) Pemanfaatan Algortima Personalisasi Youtube (Studi Kasus Analisis Social Construction of Technology di Narasi.tv). Bachelor Thesis, Universitas Multimedia Nusantara.

	Text HALAMAN_AWAL.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB)
	Text DAFTAR_PUSTAKA.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (378kB)
Preview	Text BAB_I.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (280kB) | Preview
Preview	Text BAB_II.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (536kB) | Preview
	Text BAB_III.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (406kB)
	Text BAB_IV.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB)
	Text BAB_V.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (262kB)
	Text LAMPIRAN.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB)

Abstract

Media di Indonesia tengah mengalami transformasi yang cepat, dari cara produksi berita, pengembangan bisnis media, hingga distribusi informasi berita. Kreativitas jurnalis dalam mendistribusikan karya jurnalistiknya sampai ke ranah penggunaan media sosial, salah satunya Youtube. Teknologi personalisasi yang dikembangkan Youtube dapat memediasi konten video sesuai dengan minat dan peringkat kepada penonton. Namun, banyak penelitian mengenai sistem personalisasi berargumen bahwa sistem rekomendasi secara algoritmik memungkinkan adanya tabrakan dengan praktik jurnalistik, seperti permasalahan filter bubble atau echo chamber. Untuk memahami permasalahan dalam teknologi platform tersebut, terlebih dahulu perlu penelitian lebih mengenai cara kerja serta konstruksi pandangan jurnalis terhadap penggunaan Youtube. Maka dari itu, peneliti ingin meneliti bagaimana media berita Narasi.tv mengimplementasikan penggunaan Youtube di medianya. Menggunakan paradigma konstruktivisme, peneliti menganalisi penggunaan Youtube lewat konsep Social Construction of Technology (SCoT). Hasilnya, penelitian ini menemukan pengaruh penggunaan Youtube terhadap departemen redaksi dan non-redaksi di Narasi.tv, dimana media digital tersebut menginterpretasikan teknologi Youtube sebagai alat pendukung bisnis media dan tolak ukur keberhasilan konten.

Item Type:	Thesis (Bachelor Thesis)
Creators:	Loi, Natashia (00000019899)
Contributors:	Bintang Nusantara, Samiaji
Keywords:	Youtube, algoritma personalisasi berita, Social Construction of Technology (SCoT)
Subjects:	000 Computer Science, Information and General Works > 070 News Media, Journalism and Publishing > 070 News, mass media, journalism, and publishing 600 Technology (Applied Sciences) > 600 Technology > 600 Technology 600 Technology (Applied Sciences) > 690 Construction of Buildings
Sustainable Development Goals:	Goal 16. Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective, accountable and inclusive institutions at all levels Goal 04. Ensure inclusive and equitable quality education and promote lifelong learning Goal 09. Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation
Divisions:	Faculty of Communication > Digital Journalism
Date Deposited:	18 Nov 2022 08:25
URI:	https://kc.umn.ac.id/id/eprint/19951

Actions (login required)

View Item