Perancangan Ulang Brand Identity Golden Bakery di Lubuklinggau

Prawira Sagala, Donny (2022) Perancangan Ulang Brand Identity Golden Bakery di Lubuklinggau. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

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Abstract

Golden Bakery adalah salah satu toko roti di Lubuklinggau yang berdiri pada tahun 2010, dan sudah lebih dari 11 tahun menjual berbagai jenis kue dan roti di Lubuklinggau. Namun, dari penelitian FGD dan kuesioner yang telah dilakukan, masih banyak terjadi mispersepsi di masyarakat Lubuklinggau. Padahal, branding yang tepat dapat meningkatkan kepercayaan masyarakat terhadap brand. Maka, profit Golden Bakery terus menurun, ditambah dengan perubahan target market menjadi kalangan remaja akhir. Untuk memperbaiki kasus salah persepsi ini, maka dilakukan rebranding dengan menggunakan berbagai teori desain dan branding dari buku Design Basics, Graphic Design Solutions, The Element of Photography, dan Designing Brand Identity. Lalu, dilakukan juga metode penelitian berupa metode campuran, yaitu observasi, wawancara, FGD, dan kuesioner.

Item Type:	Thesis (Bachelor Thesis)
Keywords:	bakery, mispersepsi, remaja, rebranding vi Perancangan Ulang Brand Identity Golden Bakery di Lubuklinggau, Donny Prawira Sagala, Universitas Multimedia Nusantara
Subjects:	600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.8 Mall, Shopping Center, E-Commerce > 658.87 Retail Channel > 658.872 Brand, Branding 700 Arts and Recreation > 740 Graphic Arts and Decorative Arts > 741 Drawing and drawings (Incl. cartoons, animations, comics, graphic novels and caricatures) > 741.6 Graphic Design, Illustration
Divisions:	Faculty of Art & Design > Visual Communication Design
SWORD Depositor:	Administrator UMN Library
Depositing User:	Administrator UMN Library
Date Deposited:	22 Nov 2022 02:04
Last Modified:	06 Oct 2023 00:13
URI:	https://kc.umn.ac.id/id/eprint/20009

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