Perancangan Ulang Identitas Merek Sanggar Kesenian dan Kebudayaan Omah Cangkem

⭐ Bimantoro, Octavianus Arya (2022) Perancangan Ulang Identitas Merek Sanggar Kesenian dan Kebudayaan Omah Cangkem. Bachelor Thesis, Universitas Multimedia Nusantara.

	Text HALAMAN_AWAL.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (7MB)
	Text DAFTAR_PUSTAKA.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (561kB)
Preview	Text BAB_I.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB) | Preview
Preview	Text BAB_II.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (3MB) | Preview
	Text BAB_III.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (19MB)
	Text BAB_IV.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (58MB)
	Text BAB_V.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (843kB)
	Text LAMPIRAN.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (10MB)

Abstract

Omah Cangkem merupakan sebuah Sanggar Kesenian dan Kebudayaan yang berlokasi di Daerah Istimewa Yogyakarta. Omah Cangkem memiliki permasalah pada belum terciptanya entitas brand Omah Cangkem, yang berdampak pada tidak tersampaikannya visi dan misi Omah Cangkem. Dengan logo yang dimiliki Omah Cangkem, beberapa poster konser, event dan merchandise tidak konsisten dan tidak senada dengan gaya desain logo. Oleh sebab itu, sangat berpengaruh pada eksistensi dan citra Omah Cangkem dalam menjalankan visi dan misinya yakni, sebagai tempat edukasi kesenian kebudayaan Jawa, terkhusus pada generasi muda, selaku penerus kebudayaan. Dalam proses perancangannya, penulis melakukan proses wawancara, menyebarkan kuisioner dan observasi.

Item Type:	Thesis (Bachelor Thesis)
Creators:	Bimantoro, Octavianus Arya (00000029103)
Contributors:	Almakki, Zamzami
Keywords:	identitas merek, merek, budaya vii Perancangan Ulang Identitas Merek Sanggar Kesenian dan Kebudayaan Omah Cangkem, Octavianus Arya Bimantoro, Universitas Multimedia Nusantara
Subjects:	600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.8 Mall, Shopping Center, E-Commerce > 658.87 Retail Channel > 658.872 Brand, Branding
Sustainable Development Goals:	Goal 11. Make cities and human settlements inclusive, safe, resilient and sustainable Goal 04. Ensure inclusive and equitable quality education and promote lifelong learning Goal 08. Promote sustained, inclusive and sustainable economic growth, full and productive employment and work for all
Divisions:	Faculty of Art & Design > Visual Communication Design
Date Deposited:	01 Dec 2022 01:20
URI:	https://kc.umn.ac.id/id/eprint/20312

Actions (login required)

View Item