Aktivitas Direct Marketing di PT.SSE-VDHI

Widjaja, Raynald Jericho Hanafi (2022) Aktivitas Direct Marketing di PT.SSE-VDHI. Internship thesis, Universitas Multimedia Nusantara.

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Abstract

Van Der Horst didirikan di Belanda oleh pendirinya, Dr. Hendrick Van Der Horst pada tahun 1935 dan pada tahun 1993, perusahaan patungan perusahaan antara Van Der Horst Singapura dan Van Der Horst Indonesia didirikan pada Tangerang, Banten, Indonesia. Disini peserta magang mendapatkan pengalaman yang cukup menarik karena bisa ikut serta dalam melakukan pemasaran secara langsung dan dapat melihat bagaimana suatu perusahaan menerapkan strategi direct Marketing. Dengan menggunakan strategi direct Marketing yang di dalamnnya terdapat direct mail, mail order, direct selling, dan telemarketing. Tugas utama selama praktek kerja magang yaitu sebagai direct Marketing yang berfokus dalam melakukan peningkatan pemasaran bagi PT.SSE-VDHI.

Item Type:	Thesis (Internship)
Keywords:	PT.SSE-VDHI, Direct Marketing vii Aktivitas Direct Marketing, Raynald Jericho, Universitas Multimedia Nusantara
Subjects:	600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.8 Mall, Shopping Center, E-Commerce > 658.84 Marketing Distribution
Divisions:	Faculty of Communication > Strategic Communication
SWORD Depositor:	Administrator UMN Library
Depositing User:	Administrator UMN Library
Date Deposited:	14 Dec 2022 08:46
Last Modified:	13 May 2023 05:03
URI:	https://kc.umn.ac.id/id/eprint/20775

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