Peran Digital Marketing dalam Meningkatkan Brand Awareness pada PT Kusuma Sampurna Mulia

⭐ Prasetya, Kelvin (2022) Peran Digital Marketing dalam Meningkatkan Brand Awareness pada PT Kusuma Sampurna Mulia. Internship Report, Universitas Multimedia Nusantara.

	Text HALAMAN_AWAL.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (483kB)
Preview	Text DAFTAR_PUSTAKA.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (230kB) | Preview
Preview	Text BAB_I.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (356kB) | Preview
Preview	Text BAB_II.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (632kB) | Preview
Preview	Text BAB_III.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB) | Preview
	Text BAB_IV.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (179kB)
	Text LAMPIRAN.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB)

Abstract

PT. Kusuma Sampurna Mulia merupakan perusahaan yang beregerak di bidang kesehatan khususnya kecantikan. Lini bisnis PT. Kusuma Sampurna Mulia terbagi menjadi empat pokok brand yaitu Kusuma Beauty Clinic, Kristie Aesthetic Klinik, Damia Beauty, dan Cbakes Café. PT. Kusuma Sampurna Mulia berdiri sejak tahun 1999 dan mengusung tagline "Percayakan Cantikmu" yang memiliki visi unutk dapat terus merawat kecantikan perempuan Indonesia dengan misi utama yaitu memberikan pelayanan terbaik from head-to-toe degan standar dokter SpKK. Dalam perjalanannya peranan digital marketing baru mulai digencarkan pada masa kepemimpinan dr. Christopher Damianus, M.B.A., Sp. KK., pada tahun 2018 sehingga harapannya dengan menggunakan digital marketing dapat meningkatkan brand awareness dari PT. Kusuma Sampurna Mulia.

Item Type:	Technical Report (Internship Report)
Creators:	Prasetya, Kelvin (00000027679)
Contributors:	Purnamaningsih, Purnamaningsih (0323047801)
Keywords:	Digital Marketing, Brand Awareness vi Peran Digital Marketing, Kelvin Prasetya, Universtias Multimedia Nusantara
Subjects:	600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.8 Mall, Shopping Center, E-Commerce > 658.87 Retail Channel > 658.872 Brand, Branding 600 Technology (Applied Sciences) > 650 Management and Public Relations > 659 Advertising, Marketing and Public Relations
Sustainable Development Goals:	Goal 12. Ensure sustainable consumption and production patterns Goal 08. Promote sustained, inclusive and sustainable economic growth, full and productive employment and work for all Goal 09. Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation
Divisions:	Faculty of Business > Management
Date Deposited:	15 Dec 2022 01:17
URI:	https://kc.umn.ac.id/id/eprint/20793

Actions (login required)

View Item