Peran Digital Marketing dalam Meningkatkan Brand Awareness pada PT Kusuma Sampurna Mulia

Prasetya, Kelvin (2022) Peran Digital Marketing dalam Meningkatkan Brand Awareness pada PT Kusuma Sampurna Mulia. Internship thesis, Universitas Multimedia Nusantara.

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Abstract

PT. Kusuma Sampurna Mulia merupakan perusahaan yang beregerak di bidang kesehatan khususnya kecantikan. Lini bisnis PT. Kusuma Sampurna Mulia terbagi menjadi empat pokok brand yaitu Kusuma Beauty Clinic, Kristie Aesthetic Klinik, Damia Beauty, dan Cbakes Café. PT. Kusuma Sampurna Mulia berdiri sejak tahun 1999 dan mengusung tagline "Percayakan Cantikmu" yang memiliki visi unutk dapat terus merawat kecantikan perempuan Indonesia dengan misi utama yaitu memberikan pelayanan terbaik from head-to-toe degan standar dokter SpKK. Dalam perjalanannya peranan digital marketing baru mulai digencarkan pada masa kepemimpinan dr. Christopher Damianus, M.B.A., Sp. KK., pada tahun 2018 sehingga harapannya dengan menggunakan digital marketing dapat meningkatkan brand awareness dari PT. Kusuma Sampurna Mulia.

Item Type:	Thesis (Internship)
Keywords:	Digital Marketing, Brand Awareness vi Peran Digital Marketing, Kelvin Prasetya, Universtias Multimedia Nusantara
Subjects:	600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.8 Mall, Shopping Center, E-Commerce > 658.87 Retail Channel > 658.872 Brand, Branding 600 Technology (Applied Sciences) > 650 Management and Public Relations > 659 Advertising, Marketing and Public Relations
Divisions:	Faculty of Business > Management
SWORD Depositor:	Administrator UMN Library
Depositing User:	Administrator UMN Library
Date Deposited:	15 Dec 2022 01:17
Last Modified:	28 Jun 2023 03:33
URI:	https://kc.umn.ac.id/id/eprint/20793

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