Strategi Impression Management Pasangan Homoseksual pada Proses Coming Out di Media Sosial

Sugito, Yollandimi (2022) Strategi Impression Management Pasangan Homoseksual pada Proses Coming Out di Media Sosial. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

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Abstract

Latar belakang penelitian ini adalah Indonesia masih belum ramah terhadap keberadaan kaum homoseksualitas. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana strategi impression management yang dilakukan pasangan homoseksual dalam proses coming out di media sosial. Konsep yang digunakan dalam penelitian ini adalah strategi impression management. Metode penelitian yang digunakan dalam penelitian ini adalah metode studi kasus dari Robert K. Yin dengan paradigma post-positivis, kemudian teknik pengumpulan data dengan purposive sampling didapatkan 2 pasangan gay dan 1 pasangan lesbian. Peneliti melakukan wawancara mendalam. Hasil temuan penelitian menunjukkan pasangan homoseksual yang memiliki proses coming out diawali dengan telling friends and relatives, kemudian publicity acknowledging that one is lesbian or gay, menggunakan strategi impression management yaitu affinity-seeking and politeness strategies : to be liked, credibility strategies : to be believed dan image-confirming strategies : to confirm self-image. Sedangkan pasangan homoseksual memiliki proses coming out diawali dengan meeting and getting to know other lesbian and gay people dan telling friends and relatives (hanya teman terdekat di media sosial), cenderung memiliki strategi impression management yaitu credibility strategies : to be believed dan image- confirming strategies : to confirm self-image.

Item Type:	Thesis (Bachelor Thesis)
Keywords:	Impression management, homoseksual, media sosial xiii Strategi Impression Management ..., Yollandimi Sugito, Universitas Multimedia Nusantara
Subjects:	000 Computer Science, Information and General Works > 000 Computer Science, Knowledge and Systems > 006 Special Computer Methods > 006.7 Multimedia Systems, Blogs, Social Media, Web Application Frameworks 600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.4 Executive Management > 658.401 Planning and Strategic Management
Divisions:	Faculty of Communication > Strategic Communication
SWORD Depositor:	Administrator UMN Library
Depositing User:	Administrator UMN Library
Date Deposited:	20 Jul 2022 03:30
Last Modified:	11 May 2023 01:04
URI:	https://kc.umn.ac.id/id/eprint/21707

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