Peran Marketing Communication di PT.Samaktamitra (OneSmartServices)

Benhur, Agnes (2020) Peran Marketing Communication di PT.Samaktamitra (OneSmartServices). Internship thesis, Universitas Multimedia Nusantara.

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Abstract

Alasan praktik kerja magang dilakukan di PT Samaktamitra karena perusahaan bergerak di bidang IT service & manage service infrastructure. Selain itu PT Samaktamitra memiliki model bisnis B2B, sehingga sangat menarik untuk melaksanakan kegiatan kerja magang di perusahaan ini. Tujuan praktik kerja magang adalah meningkatkan pengetahuan praktis tentang marketing communication dalam perusahaan berbasis IT Services & Manage Services infrastructure. PT Samaktamitra (OneSmartServices) adalah anak perusahaan dari Sinarmas Land yang bergerak di bidang IT service & manage service infrastructure. Aktivitas tim divisi marketing communication yang dilakukan selama magang adalah kegiatan marketing communication & corporate public relations. Adapun kegiatan marketing communication yang telah dikerjakan berupa iklan (advertising) & acara (event), kemudian kegiatan corporate public relations berupa employee relation. Laporan magang yang berjudul �Peran Marketing Communication di PT Samaktamitra (OneSmartServices)�, berisikan tentang peran peserta magang selama melakukan kerja magang sebagai marketing communication di PT Samaktamitra (OneSmartServices). Kesimpulan dari praktik kerja magang ini adalah OneSmartServices menggunakan komunikasi pemasaran untuk memasarkan produknya dan Divisi Marketing Communication berfungsi sebagai alat untuk mengomunikasikan pesan perusahaan kepada stakeholders.

Item Type:	Thesis (Internship)
Keywords:	Corporate Public Relation, Advertising, Event, Employee, PT Samaktamitra (OneSmartServices)
Subjects:	300 Social Sciences > 300 Social sciences, sociology and anthropology > 302 Social interaction, Interpersonal interaction > 302.2 Communication 600 Technology (Applied Sciences) > 650 Management and Public Relations > 659 Advertising, Marketing and Public Relations
Divisions:	Faculty of Communication > Strategic Communication
SWORD Depositor:	Administrator UMN Library
Depositing User:	Administrator UMN Library
Date Deposited:	02 Aug 2022 08:08
Last Modified:	15 Apr 2023 07:19
URI:	https://kc.umn.ac.id/id/eprint/22923

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