Get Closer to Indonesia Generation Z As The Next Biggest Shoppers : Their Value, Aspiration, Lifestyle and Consumption Behavior

Lestari, Elissa Dwi and Rizkalla, Nosica (2022) Get Closer to Indonesia Generation Z As The Next Biggest Shoppers : Their Value, Aspiration, Lifestyle and Consumption Behavior. In: Get Closer to Indonesia Generation Z As The Next Biggest Shoppers : Their Value, Aspiration, Lifestyle and Consumption Behavior. UMN Press.

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Abstract

The book explains Gen Z and their consumption behaviour, which is viewed as a new potential for business and commerce.

Item Type: Book
Subjects: 300 Social Sciences > 330 Economics > 330 Economics
300 Social Sciences > 330 Economics > 338 Production (Agriculture, Business Enterprise, Extraction of Minerals, General Production) > 338.9 Economic Development and Growth
Depositing User: Administrator UMN Library
Date Deposited: 04 Oct 2022 06:59
Last Modified: 12 Jun 2024 06:14
URI: https://kc.umn.ac.id/id/eprint/23011

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