Lestari, Elissa Dwi and Rizkalla, Nosica (2022) Get Closer to Indonesia Generation Z As The Next Biggest Shoppers : Their Value, Aspiration, Lifestyle and Consumption Behavior. In: Get Closer to Indonesia Generation Z As The Next Biggest Shoppers : Their Value, Aspiration, Lifestyle and Consumption Behavior. UMN Press.
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Abstract
The book explains Gen Z and their consumption behaviour, which is viewed as a new potential for business and commerce.
| Item Type: | Book |
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| Subjects: | 300 Social Sciences > 330 Economics > 330 Economics 300 Social Sciences > 330 Economics > 338 Production (Agriculture, Business Enterprise, Extraction of Minerals, General Production) > 338.9 Economic Development and Growth |
| Sustainable Development Goals: | Goal 12. Ensure sustainable consumption and production patterns Goal 04. Ensure inclusive and equitable quality education and promote lifelong learning Goal 08. Promote sustained, inclusive and sustainable economic growth, full and productive employment and work for all |
| Date Deposited: | 04 Oct 2022 06:59 |
| URI: | https://kc.umn.ac.id/id/eprint/23011 |
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