Lestari, Elissa Dwi and Rizkalla, Nosica (2022) Get Closer to Indonesia Generation Z As The Next Biggest Shoppers : Their Value, Aspiration, Lifestyle and Consumption Behavior. In: Get Closer to Indonesia Generation Z As The Next Biggest Shoppers : Their Value, Aspiration, Lifestyle and Consumption Behavior. UMN Press.
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Abstract
The book explains Gen Z and their consumption behaviour, which is viewed as a new potential for business and commerce.
Item Type: | Book | ||||||
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Subjects: | 300 Social Sciences > 330 Economics > 330 Economics 300 Social Sciences > 330 Economics > 338 Production (Agriculture, Business Enterprise, Extraction of Minerals, General Production) > 338.9 Economic Development and Growth |
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Date Deposited: | 04 Oct 2022 06:59 | ||||||
URI: | https://kc.umn.ac.id/id/eprint/23011 |
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