Strategi Digital Marketing Film Menggunakan Hak Kekayaan Intelektual Tahilalats

Christian Yordan, Kevin (2022) Strategi Digital Marketing Film Menggunakan Hak Kekayaan Intelektual Tahilalats. MBKM Thesis, Universitas Multimedia Nusantara.

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Abstract

Tahilalats adalah salah satu kreator konten berbasis Hak Kekayaan Intelektual (HKI) di Indonesia yang sukses dengan followers terbanyak di seluruh media sosial. Dengan begitu, beberapa film mancanegara seperti Spiderman : No Way Home, Jumanji : The Next Level, dan juga Venom memanfaatkan IP Tahilalats menjadi salah satu sarana promosinya di Indonesia. Penelitian ini akan menggunakan metode kualitatif deskriptif dan metode pengumpulan datanya menggunakan observasi dan Focus Group Discussion (FGD). Niscaya, banyak film lokal yang memanfaatkan media promosi seperti ini untuk menaikkan jumlah penonton film lokal dan bekerjasama dengan IP lokal lainnya. Hal ini menunjukkan media promosi tidak terbatas hanya itu-itu saja tapi harus di explore lebih jauh lagi.

Item Type:	Thesis (MBKM Thesis)
Creators:	Christian Yordan, Kevin (00000021706)
Contributors:	Lestari, Umi (0311048801)
Keywords:	Strategi Digital Marketing, Hak Kekayaan Intelektual, Film Marketing, Promosi Film
Subjects:	300 Social Sciences > 380 Commerce, communications and transportation > 381 Commerce (Trade, Incl. Branding, Marketing and Warehousing) 600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.4 Executive Management > 658.401 Planning and Strategic Management 700 Arts and Recreation > 770 Photography, Computer Art, Film, Video > 770 Photography, Computer Art, Cinematography, Videography, Film, Movie
Sustainable Development Goals:	Goal 04. Ensure inclusive and equitable quality education and promote lifelong learning Goal 08. Promote sustained, inclusive and sustainable economic growth, full and productive employment and work for all Goal 09. Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation
Divisions:	Faculty of Art & Design > Film & Animation
Date Deposited:	21 Feb 2023 07:08
URI:	https://kc.umn.ac.id/id/eprint/23281

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