Pengaruh Attitude toward E-cycling, Perceived Norms, Awareness of Consequences, Perceived Convenience terhadap E-cycling Behavior di Tangerang

Nugroho Santoso, Stevano (2022) Pengaruh Attitude toward E-cycling, Perceived Norms, Awareness of Consequences, Perceived Convenience terhadap E-cycling Behavior di Tangerang. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

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Abstract

Penelitian ini dilaksanakan untuk meneliti adakah pengaruh antara attitude toward e-cycling terhadap e-cycling intention, adakah pengaruh antara perceived norms terhadap e-cycling intention, adakah pengaruh antara awareness of consequences terhadap e-cycling intention, adakah pengaruh antara perceived convenience terhadap e-cycling intention, adakah pengaruh antara e-cycling intention terhadap e-cycling behavior. Jenis penelitian ini merupakan penelitian kuantitatif yang menggunakan rumah tangga di Tangerang Selatan dan Kota Tangerang sebagai objek penelitianya. Penelitian ini menggunakan metode purposive sample dengan kriteria sudah menikah, tinggal di Tangerang Selatan atau Kota Tangerang dan memiliki limbah elektronik. Data pada penelitian ini diambil melalui google form yang disebarkan kepada 90 responden, kemudian data tersebut dioah meggunakan Smart PLS Ver 4 Hasil penelitian ini menemukan bahwa attitude toward e-cycling berpengaruh positif terhadap e-cycling intention diterima, perceived norms berpengaruh positif terhadap e-cycling intention diterima, awareness of consequences berpengaruh positif terhadap e-cycling intention ditolak, perceived convenience berpengaruh positif terhadap e-cycling intention diterima, e-cycling intention berpengaruh positif terhadap e-cycling behavior diterima.

Item Type:	Thesis (Bachelor Thesis)
Keywords:	attitude toward e-cycling, perceived norms, awareness of consequences, perceived convenience, e-cycling intention, e-cycling behavior.
Subjects:	100 Philosophy and Psychology > 170 Ethics > 179 Other ethical norms 600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.8 Mall, Shopping Center, E-Commerce > 658.8342 Consumer Behavior
Divisions:	Faculty of Business > Management
SWORD Depositor:	Administrator UMN Library
Depositing User:	Administrator UMN Library
Date Deposited:	10 Mar 2023 09:06
Last Modified:	28 Jun 2023 02:22
URI:	https://kc.umn.ac.id/id/eprint/23678

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