Perancangan kampanye sosial pencegahan potensi kadar kolesterol tinggi bagi remaja

Oktaviani, Sellie (2016) Perancangan kampanye sosial pencegahan potensi kadar kolesterol tinggi bagi remaja. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

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Abstract

Perancangan kampanye sosial ini bertujuan untuk memberikan awareness dan edukasi terhadap pencegahan kadar kolesterol tinggi bagi remaja. Kadar kolesterol tinggi merupakan kondisi yang lama kelamaan dapat menyebabkan timbulnya penyakit berbahaya seperti jantung koroner dan stroke. Perlunya tindak pencegahan sedini mungkin, karena kebanyakan orang baru mulai menyadari setelah merasakan sakitnya di usia lanjut. Hal ini dikarenakan kurangnya pengetahuan masyarakat terhadap kolesterol itu sendiri serta kesadaran untuk melakukan perilaku hidup sehat dan pola makan seimbang agar terhindar dari resiko penyakit tersebut. Kampanye ini menggunakan tahapan AIDA (Attention, Interest, Desire, Action) dan media yang digunakan berbeda-beda, seperti poster, brosur, dan media sosial. Tahapan ini berguna agar pesan kampanye yang ingin disampaikan dapat diterima secara terstruktur.

Item Type:	Thesis (Bachelor Thesis)
Subjects:	300 Social Sciences > 340 Law > 344 Labor, Social Service, Public Health, Safety Measures > 344.04 Public Health 600 Technology (Applied Sciences) > 650 Management and Public Relations > 659 Advertising, Marketing and Public Relations 700 Arts and Recreation > 740 Graphic Arts and Decorative Arts > 740 Graphic arts (Incl. typographical designs; two-dimensional mixed-media, icon and mascot designs)
Divisions:	Faculty of Art & Design > Visual Communication Design
Depositing User:	Administrator UMN Library
Date Deposited:	29 Aug 2017 03:42
Last Modified:	03 Jun 2022 05:43
URI:	https://kc.umn.ac.id/id/eprint/2439

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