A Social Campaign Regarding The Prevention of Child Marriage in West Java

Shaffa, Kamilia (2023) A Social Campaign Regarding The Prevention of Child Marriage in West Java. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

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Abstract

Child marriage is a pressing issue in West Java, Indonesia, with the highest dispensation number of child marriages in the country. In 2022, up to 5,523 couples entered into early marriages in West Java, according to the West Java Provincial Government. Most of these marriages were accepted by the Religious Court, granting marriage dispensations to these young couples. Unintended pregnancies are the leading cause of early marriage in the province. Although the number of child marriages in Indonesia has decreased over the years, many child marriages have gone unregistered. The author suggests using a mixed-methods approach of quantitative and qualitative research to understand this complex issue better. To conduct the research, the author interviewed representatives from the Ministry of Women Empowerment and Child Protection, a woman who was married as a child, a girl living in West Java, and a campaign specialist. The qualitative data gathered through the interviews was complemented by second data analysis to search for quantitative data. The campaign design involves addressing sexual education. To design the campaign, the author uses The Diffusion of Innovation Model by Rogers and also the Graphic Design Process by Robin Landa. In this project, social campaigns are designed by the author with the intention of influencing the course of action taken to alter behaviour, circumstances, and increase the awareness of the Indonesians about the dangers of child marriage.

Item Type:	Thesis (Bachelor Thesis)
Keywords:	Child Marriage, Prevention, Social Campaign, West Java
Subjects:	700 Arts and Recreation > 700 Arts > 707 Education, research, related topics of fine and decorative arts 700 Arts and Recreation > 770 Photography, Computer Art, Film, Video > 777 Cinematography (Incl. Animation Film / Movie; Animated cartoons)
Divisions:	Faculty of Art & Design > Visual Communication Design
Depositing User:	Administrator UMN Library
Date Deposited:	01 Feb 2024 03:36
Last Modified:	01 Feb 2024 03:36
URI:	https://kc.umn.ac.id/id/eprint/27804

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