Santoso, Rita (2012) Pentingnya Produk Asuransi, Studi Kasus Consumer 3000 di Jakarta. Internship thesis, Universitas Multimedia Nusantara.
Abstract
Believe it or not, the development on Indonesia is far more advanced than other developing country. Traffic jam that always occur everyday and airplane ticket executive class which always sold out is only a few evidence of that. The rapid development in Indonesia is one of the reason Indonesia GDP has exceed $3,000. This is what explained on Consumer 3000 Theory. Sadly, many people in Indonesia still haven’t educated for investing their money. Instead, they prefer shopping or do other activities than investing and saving their money. Then what about their future security? Has they already have emergency fund if something happen in the future? The answer is no. They chose to live without emergency fund, which make them liable to risk that always occur everyday everywhere. This is the reason why insurance is created, to cover the risk that people faced. PT Great Eastern Life Indonesia is one of the player in the insurance business. They can ensure their client’s future with many financial product fitted to their needs. But, has the people realized the important of insurance?
Item Type: | Thesis (Internship) |
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Keywords: | Consumer 3000, GDP, emergency fund, insurance, risk, investing |
Subjects: | 300 Social Sciences > 340 Law > 344 Labor, Social Service, Public Health, Safety Measures |
Divisions: | Faculty of Business > Management |
Depositing User: | Administrator UMN Library |
Date Deposited: | 20 May 2024 07:50 |
Last Modified: | 20 May 2024 07:50 |
URI: | https://kc.umn.ac.id/id/eprint/30577 |
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