Antoni, Christopher (2018) Aktivitas Media Documents Development dan Public Relations Writing Praxis PR Agency. Internship thesis, Universitas Multimedia Nusantara.
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Abstract
PT Prima Praxis Komunika adalah salah satu agensi public relations unggul di Indonesia. Berpengalaman di bidangnya dan menangani berbagai klien dalam negeri dan internasional, Praxis PR senantiasa memberikan solusi komunikasi efektif dan inovatif bagi klien. Dalam mempertahankan hubungannya dengan stakeholders, praktisi PR membutuhkan serangkaian aktivitas media relations. Sebagaimana aktivitas PR lainnya seperti strategic planning, brand activation, dan lainnya, media relations membutuhkan penyusunan dokumen media dengan metode penulisan PR yang tepat. Selama praktik kerja magang di Praxis PR, penulis melakukan berbagai aktivitas penyusunan dokumen media atau disebut pula media documents development. Dokumen media yang disusun meliputi siaran pers, briefing book, berita foto, undangan media, dan MC script.
Item Type: | Thesis (Internship) |
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Keywords: | Prima Praxis Komunika, PR agency, media documents development, PR writing |
Subjects: | 600 Technology (Applied Sciences) > 650 Management and Public Relations |
Divisions: | Faculty of Communication > Strategic Communication |
Depositing User: | Administrator UMN Library |
Date Deposited: | 22 May 2024 03:40 |
Last Modified: | 22 May 2024 03:40 |
URI: | https://kc.umn.ac.id/id/eprint/30668 |
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