Aplikasi media relations pt computrade technology international dalam membangun public awareness

Sanjaya, Rati (2015) Aplikasi media relations pt computrade technology international dalam membangun public awareness. Internship thesis, Universitas Multimedia Nusantara.

	Text HALAMAN AWAL.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (997kB)
Preview	Text BAB I.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (711kB) | Preview
Preview	Text BAB II.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (941kB) | Preview
Preview	Text BAB III.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB) | Preview
	Text BAB IV.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (762kB)
Preview	Text DAFTAR PUSTAKA.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (697kB) | Preview
	Text LAMPIRAN.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (3MB)

Abstract

PT Computrade Technology International (CTI Group) adalah perusahaan distributor infrastruktur TI bersifat business to business yang tergolong muda dalam industrinya. Cara CTI Group dalam membangun awareness masyarakat dengan media relations dan laporan magang ini bertujuan untuk mengetahui aplikasi media relations di CTI Group. Kegiatan media relations yang dilakukan CTI Group selama perode praktik kerja magang adalah konferensi pers, media gathering, media/press visit, menyebar press release, media monitoring, dan menilai media coverage. Kegiatan-kegiatan yang dilakukan CTI Group sudah sesuai dengan teori yang dipelajari selama perkuliahan, tapi tidak cukup bila ingin meraih awareness masyarakat yang bisa memilih artikel untul dibaca. Perlu usaha indirect media relations dengan memanfaatkan 3rd party endorsment untuk membangun isu dan memberi pernyataan tentang CTI Group sehingga membangun kepercayaan masyarakat yang lebih kuat pada perusahaan. Keyword: media relations, CTI Group, media monitoring Aplikasi media

Item Type:	Thesis (Internship)
Subjects:	300 Social Sciences > 300 Social sciences, sociology and anthropology > 302 Social interaction, Interpersonal interaction > 302.2 Communication 300 Social Sciences > 300 Social sciences, sociology and anthropology > 302 Social interaction, Interpersonal interaction > 302.23 Media of Communication, Mass Media 300 Social Sciences > 300 Social sciences, sociology and anthropology > 302 Social interaction, Interpersonal interaction > 302.24 Content of Communication 600 Technology (Applied Sciences) > 650 Management and Public Relations > 659 Advertising, Marketing and Public Relations
Divisions:	Faculty of Communication > Strategic Communication
Depositing User:	Administrator UMN Library
Date Deposited:	21 Aug 2018 03:45
Last Modified:	30 Jan 2023 02:13
URI:	https://kc.umn.ac.id/id/eprint/3772

Actions (login required)

View Item