Visual Persuasion on Bukalapak.com Online Video Advertisement.

Rizkavirwan, Darfi (2016) Visual Persuasion on Bukalapak.com Online Video Advertisement. In: ADADA 2016 14TH international Conference for Asia Digital Art and Design Association.

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Abstract

Bukalapak.com is a rapidly developing startup marketplace company in Indonesia. To win the competition, Bukalapak uses branding strategy by video commercial advertisement on YouTube channel. On one of its commercial videos, use your finger and be a hero, shows a message that the role of the buyer as a central figure become a savior to all Indonesian traders at Bukalapak.com. In this video, there are many implicit and explicit visual signs to the audiences. Visual signs indirectly make persuasion for visual persuasion strategy on that advertisement.

Item Type:	Conference or Workshop Item (Paper)
Keywords:	Bukalapak, advertisement, video, signs, visual persuasion
Subjects:	600 Technology (Applied Sciences) > 650 Management and Public Relations > 659 Advertising, Marketing and Public Relations 700 Arts and Recreation > 700 Arts 700 Arts and Recreation > 700 Arts > 707 Education, research, related topics of fine and decorative arts 700 Arts and Recreation > 740 Graphic Arts and Decorative Arts
Divisions:	Universitas Multimedia Nusantara
Depositing User:	Administrator UMN Library
Date Deposited:	13 Mar 2018 03:19
Last Modified:	23 May 2022 06:45
URI:	https://kc.umn.ac.id/id/eprint/3873

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