Aktivitas Digital Strategist pada Department Strategy Alva Digital Advertising

Kusuma, Andre (2025) Aktivitas Digital Strategist pada Department Strategy Alva Digital Advertising. MBKM thesis, Universitas Multimedia Nusantara.

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Abstract

The growth of the digital advertising industry over the past decade has significantly increased the demand for strategic talent in communication and digital marketing. This internship report is based on practical work experience as a Digital Strategist Intern at OLRANGE, a digital advertising agency. The main objective of the internship was to implement campaign planning skills, conduct audience research, and develop content briefs tailored to the needs of clients from various sectors. This report adopts the conceptual frameworks of Integrated Brand Campaign and Account Planning to guide a comprehensive approach to campaign development. One of the primary challenges encountered during the internship was the gap between academic theories and real-world professional practices, particularly in terms of strategic planning and delivering messages through visual presentations. After completing approximately one hundred days of internship, this project highlights the importance of strategic thinking agility and visual communication skills as essential competencies not only in advertising but across broader professional contexts. .

Item Type:	Thesis (MBKM)
Keywords:	digital advertising, communication strategy, content brief, brand campaign, audience research
Subjects:	300 Social Sciences > 300 Social sciences, sociology and anthropology > 302 Social interaction, Interpersonal interaction > 302.2 Communication
Divisions:	Faculty of Communication > Strategic Communication
SWORD Depositor:	Administrator UMN Library
Depositing User:	Administrator UMN Library
Date Deposited:	06 Aug 2025 13:01
Last Modified:	06 Aug 2025 13:01
URI:	https://kc.umn.ac.id/id/eprint/39877

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