analisis pengaruh perceived usefulness dan perceived ease of use terhadap attitude towards playstation vr beserta perceived price dan product review dengan implikasinya terhadap purchase intention telaah pada aksesoris game playstation vr

Noverly, Christoforus Dave (2017) analisis pengaruh perceived usefulness dan perceived ease of use terhadap attitude towards playstation vr beserta perceived price dan product review dengan implikasinya terhadap purchase intention telaah pada aksesoris game playstation vr. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

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Abstract

Beberapa teknologi saat ini yang sudah mulai digunakan untuk kebutuhan bermain game VR (Virtual Reality). Salah satu perusahaan raksasa Jepang yaitu Sony yang bergerak dibidang elektronik telah menciptakan sesuatu yang baru yang dinamakan Playstation VR. Playstation VR menawarkan pengalaman baru dalam bermain game konsol karena hanya Playstation VR sajalah yang menggunakan mesin konsol untuk bermain game. Penelitian ini ingin menganalisa hubungan antara perceived usefulness dan perceived ease of use dapat mempengaruhi attitude towards Playstation VR, perceived price dan product review mempengaruhi purchase intention serta hubungan antara attitude towards playstation VR dengan purchase intention. Model teoritis dalam penelitian ini disampaikan dengan 5 hipotesis yang akan diuji dengan menggunakan Structural Equation Model. Total data yang digunakan dalam penelitian ini adalah sebanyak 140 orang. Kata kunci : perceived usefulness, perceived ease of use, perceived price, product review, attitude towards Playstation VR, purchase intention

Item Type:	Thesis (Bachelor Thesis)
Subjects:	300 Social Sciences > 380 Commerce, communications and transportation > 381 Commerce (Trade, Incl. Branding, Marketing and Warehousing)
Divisions:	Faculty of Business > Management
Depositing User:	Administrator UMN Library
Date Deposited:	30 Jan 2019 09:23
Last Modified:	02 May 2023 07:04
URI:	https://kc.umn.ac.id/id/eprint/4741

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