Case Study: China’s “Furious Five” Smartphones: Huawei, Xiaomi, Oppo/Vivo and Lenovo -Strategies and Origins

Han, Nianchen (2018) Case Study: China’s “Furious Five” Smartphones: Huawei, Xiaomi, Oppo/Vivo and Lenovo -Strategies and Origins. INSEAD.

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Abstract

When IDC released China’s smartphone market statistics for the first and second quarters in 2017 (see Exhibit 1), the two dominant powers in the global market – Samsung and Apple – had lost their leading positions. Shrinking market shares in both quarters had left them with less than 12% combined. Out in front were a number of contenders, all domestic companies, including established brands such as Huawei, as well as several unfamiliar names. Even with the release of the flagship Samsung Galaxy Note 8 (August 23rd, 2017 in New York and September 13th, 2017 in China) and the iPhone 8 (September 12th, 2017), critics doubted they could take back market shares in China given the intense competition.

Item Type:	Case Study
Subjects:	600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.8 Mall, Shopping Center, E-Commerce > 658.81 Sales Management 600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.8 Mall, Shopping Center, E-Commerce > 658.82 Sales Promotion
Divisions:	Faculty of Business > Master of Technology Management
Depositing User:	Administrator UMN Library
Date Deposited:	19 Aug 2019 07:51
Last Modified:	13 Jan 2023 07:52
URI:	https://kc.umn.ac.id/id/eprint/6772

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