Case Study: Entrepreneurs at twitter: building a brand, a social tool or a tech powerhouse.

Mark, Ken (2017) Case Study: Entrepreneurs at twitter: building a brand, a social tool or a tech powerhouse. UNSPECIFIED.

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Abstract

In mid-April 2014, a technology analyst working for a large North American investment bank was scrutinizing Twitter as part of her analysis for an industry note on the company. Twitter, a micro blogging service that allows subscribers to send “tweets” of 140 characters or less to their “followers,” had launched a successful initial public offering (IPO) on the New York Stock Exchange in November 2013, which valued the company at $24.46 billion. By the end of March 2014, Twitter’s market capitalization had risen to $26.63 billion. Yet, despite posting revenues of $242 million in the final quarter of 2013, according to Twitter’s first publicly disclosed accounts, the company made a net loss of $511 million in the same quarter.2

Item Type:	Case Study
Subjects:	100 Philosophy and Psychology > 170 Ethics > 174 Occupational ethics (CSR, business ethics, ethics of work, professional ethics) 300 Social Sciences > 380 Commerce, communications and transportation > 381 Commerce (Trade, Incl. Branding, Marketing and Warehousing) 600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.8 Mall, Shopping Center, E-Commerce > 658.87 Retail Channel > 658.872 Brand, Branding
Divisions:	Faculty of Business > Master of Technology Management
Depositing User:	Administrator UMN Library
Date Deposited:	20 Aug 2019 01:44
Last Modified:	02 May 2023 03:52
URI:	https://kc.umn.ac.id/id/eprint/6777

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