Analisis pengaruh consumer trust, perceived risk dan perceived benefit terhadap intention of purchase : telaah pada online shop facebook di Indonesia

Januli, Evan (2012) Analisis pengaruh consumer trust, perceived risk dan perceived benefit terhadap intention of purchase : telaah pada online shop facebook di Indonesia. Bachelor Thesis thesis, Universitas Multimedia nusantara.

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Abstract

Apakah kepercayaan dan resiko penting dalam pengambilan keputusan konsumen untuk melakukan pembelian di perdagangan elektronik? Bagaimana kepercayaan dan resiko memengaruhi keputusan pembelian konsumen di internet? Hasil dari penelitian ini menunjukkan bahwa tingkat kepercayaan dan resiko yang mungkin didapat oleh konsumen di internet memiliki pengaruh yang kuat dalam pengambilan keputusan pembelian.

Item Type:	Thesis (Bachelor Thesis)
Subjects:	000 Computer Science, Information and General Works > 000 Computer Science, Knowledge and Systems > 004 Computer Science, Data Processing, Hardware > 004.2 Systems Analysis and Design, Information Architecture, Performance Evaluation 600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.8 Mall, Shopping Center, E-Commerce > 658.8342 Consumer Behavior
Divisions:	Faculty of Business > Management
Depositing User:	Administrator UMN Library
Date Deposited:	10 Jul 2017 09:39
Last Modified:	15 May 2023 07:09
URI:	https://kc.umn.ac.id/id/eprint/698

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