perancangan visual brand communication lion air

Tjajadi, Edho Yoko Ferdy (2018) perancangan visual brand communication lion air. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

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Abstract

Meningkatnya jumlah pengguna transportasi udara belakangan ini menjadi salah satu masalah yang menghawatirkan, beberapa maskapai penerbangan mengalami keterlambatan waktu/terbang tidak sesuai jadwal yang sudah ditentukan, salah satu maskapai penerbangan yakni Lion Air memiliki image buruk dikarenakan masalah keterlambatan waktu. Sehingga dibutuhkannya perbaikan mindset konsumen terhadap Lion Air untuk mencegah dampak buruk dikemudian hari, oleh karena itu dengan perancangan Visual Brand Communication Lion Air diharapkan dapat mengubah citra buruk serta memberikan awareness kepada konsumen terhadap Maskapai penerbangan Lion Air.

Item Type:	Thesis (Bachelor Thesis)
Subjects:	300 Social Sciences > 380 Commerce, communications and transportation 300 Social Sciences > 380 Commerce, communications and transportation > 381 Commerce (Trade, Incl. Branding, Marketing and Warehousing)
Divisions:	Faculty of Art & Design > Visual Communication Design
Depositing User:	Administrator UMN Library
Date Deposited:	06 Nov 2019 06:32
Last Modified:	16 Jun 2023 06:14
URI:	https://kc.umn.ac.id/id/eprint/7789

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