perancangan desain kemasan ready stock untuk toko kue pelangi cake

Fitaya, Syifa (2013) perancangan desain kemasan ready stock untuk toko kue pelangi cake. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

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Abstract

Kemasan fungsi utamanya adalah untuk melindungi produk, namun sekaligus memberikan kesan pertama secara visual dari produk tersebut. Kemasan yang baik membuat identitas produk jelas dan mudah diingat oleh konsumen. Rancangan ini dibuat tanpa merubah logo yang telah dimiliki oleh Pelangi Cake. Rancangan kemasan ready stock dalam hal ini berupa visual, ilustrasi, typeface dan warna yang diharapkan dapat membantu Pelangi Cake dikenal konsumen sebagai produk yang enak, sehat, bersih dan sesuai dengan slogan Pelangi Cake yaitu “bring happiness to you”.

Item Type: Thesis (Bachelor Thesis)
Subjects: 300 Social Sciences > 330 Economics > 338 Production (Agriculture, Business Enterprise, Extraction of Minerals, General Production) > 338.01 Factors of Production
300 Social Sciences > 380 Commerce, communications and transportation > 381 Commerce (Trade, Incl. Branding, Marketing and Warehousing)
600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Executive Management, Human Resource Management, Logistics) > 658.5 Management of Production
Divisions: Fakultas Seni dan Desain > Program Studi Desain Komunikasi Visual
Depositing User: mr admin umn
Date Deposited: 07 Feb 2020 10:26
Last Modified: 05 Aug 2022 07:02
URI: http://kc.umn.ac.id/id/eprint/12202

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