perancangan desain kemasan ready stock untuk toko kue pelangi cake

Fitaya, Syifa (2013) perancangan desain kemasan ready stock untuk toko kue pelangi cake. Bachelor Thesis, Universitas Multimedia Nusantara.

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Abstract

Kemasan fungsi utamanya adalah untuk melindungi produk, namun sekaligus memberikan kesan pertama secara visual dari produk tersebut. Kemasan yang baik membuat identitas produk jelas dan mudah diingat oleh konsumen. Rancangan ini dibuat tanpa merubah logo yang telah dimiliki oleh Pelangi Cake. Rancangan kemasan ready stock dalam hal ini berupa visual, ilustrasi, typeface dan warna yang diharapkan dapat membantu Pelangi Cake dikenal konsumen sebagai produk yang enak, sehat, bersih dan sesuai dengan slogan Pelangi Cake yaitu “bring happiness to you”.

Item Type:	Thesis (Bachelor Thesis)
Creators:	Fitaya, Syifa (09120210228)
Contributors:	Kawulur, Joni Nur Budi
Subjects:	300 Social Sciences > 330 Economics > 338 Production (Agriculture, Business Enterprise, Extraction of Minerals, General Production) > 338.01 Factors of Production 300 Social Sciences > 380 Commerce, communications and transportation > 381 Commerce (Trade, Incl. Branding, Marketing and Warehousing) 600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.5 Management of Production
Divisions:	Faculty of Art & Design > Visual Communication Design
Date Deposited:	07 Feb 2020 10:26
URI:	https://kc.umn.ac.id/id/eprint/12202

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