Implementasi Personal Selling Terhadap Peningkatan Sales Produk QRIS PT Bank National Nobu Tbk

Lawrence, Reinaldi (2019) Implementasi Personal Selling Terhadap Peningkatan Sales Produk QRIS PT Bank National Nobu Tbk. Internship thesis, Universitas Multimedia Nusantara.

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Abstract

Era globalisasi yang bergerak semakin cepat membuat teknologi di Indonesia semakin berkembang cepat pada perkembangan industri. Salah satu perkembangan teknologi pada industri yaitu pada sektor industri perbankan dan pembayaran. Teknologi pada sistem pembayaran semakin masif digunakan di Indonesia saat ini, sehingga industri perbankan harus dapat bertransformasi dan mengikuti perkembangan teknologi. Melihat hal tersebut, PT Bank National Nobu Tbk menerapkan strategi personal selling dalam rangka meningkatkan sales produk QRISnya untuk sistem pembayaran.

Item Type:	Thesis (Internship)
Keywords:	PT Bank National Nobu Tbk, Personal Selling, Sales, QRIS
Subjects:	100 Philosophy and Psychology > 120 Epistemology > 126 The self (personal identity, personality, personal branding) 600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.8 Mall, Shopping Center, E-Commerce > 658.82 Sales Promotion
Divisions:	Faculty of Business > Management
SWORD Depositor:	Administrator UMN Library
Depositing User:	Administrator UMN Library
Date Deposited:	05 Dec 2020 08:30
Last Modified:	27 Jun 2023 01:33
URI:	https://kc.umn.ac.id/id/eprint/13371

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