Pelaksanaan Kegiatan Public Relations di PT.XC Cleanindo

Agatha, Feren (2019) Pelaksanaan Kegiatan Public Relations di PT.XC Cleanindo. Internship thesis, Universitas Multimedia Nusantara.

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Abstract

Hospitality and tourism merupakan lahan bisnis yang cukup potensial untuk dikembangkan, Industri hospitality memiliki area yang sangat luas. Bukan hanya perhotelan, namun juga diperluas pada , travel & tourism, culinary (food service) , dan hospitality management. Sekarang ini bisnis industri hospitality & tourism mengalami peningkatan peminat setiap tahunnya. Tidak jarang orang melakukan short staycation untuk refreshing. Hal ini menjadi pertimbangan banyak industri bisnis pada bidang Hospitality and tourism untuk mulai mengelola reputasi perusahaannya dengan baik. Pada umumnya, citra dan reputasi perusahaan dikelola oleh corporate communication salah satunya melalui Public Relations. Dalam praktik kerja magang di PT.XC Cleanindo ini , penulis mendapat kesempatan untuk berganbung dalam divisi Public Relations dibawah divisi corporate admin & business Relations. Pada kesempatan ini, penulis mempelajari mengenai public relations, community relations, dan marketing communication.

Item Type: Thesis (Internship)
Keywords: Hospitality and tourism, Public Relationsm , citra dan reputasi , corporate communication
Subjects: 300 Social Sciences
300 Social Sciences > 300 Social sciences, sociology and anthropology > 302 Social interaction, Interpersonal interaction > 302.2 Communication
600 Technology (Applied Sciences) > 650 Management and Public Relations > 659 Advertising, Marketing and Public Relations
Divisions: Faculty of Communication > Strategic Communication
SWORD Depositor: Administrator UMN Library
Depositing User: Administrator UMN Library
Date Deposited: 05 Dec 2020 01:45
Last Modified: 14 Apr 2023 00:54
URI: https://kc.umn.ac.id/id/eprint/13956

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