Peran Implementasi STP (Segmentation, Targeting, Positioning) Terhadap Penentuan Strategi Promosi Campaign PT. Berrybenka Dalam Marketplace Lazada

Anggraeni, Yunita (2019) Peran Implementasi STP (Segmentation, Targeting, Positioning) Terhadap Penentuan Strategi Promosi Campaign PT. Berrybenka Dalam Marketplace Lazada. Internship thesis, Universitas Multimedia Nusantara.

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Abstract

Penulis melaksanakan praktek kerja magang di divisi Business Development PT. Berrybenka sebagai Business Development Intern sejak 28 Mei sampai 2 September 2019. Salah satu fungsi divisi Business Development PT. Berrybenka adalah berfokus pada pengembangan bisnis Berrybenka dan Hijabenka terutama dalam pengembangan marketplace sebagai salah satu channel baru untuk mendapatkan revenue atau profit. Selama melaksanakan praktek kerja magang, penulis melakukan berbagai pekerjaan seperti melakukan daily routine update stock Berrybenka dan Hijabenka store di situs Akulaku dan Lazada, melakukan proses uploading barang ke Berrybenka dan Hijabenka store di situs Blibli, melakukan persiapan promo di beberapa situs marketplace seperti Tokopedia dan Blibli, developing channel marketplace baru yaitu situs Lazada, melakukan persiapan Main Campaign dan Thematic Campaign weekly di Lazada, dan mempersiapkan promotional campaign di Lazada. Dalam laporan ini, penulis mengangkat topik peran implementasi STP atau segmentation, targeting, dan positioning pada strategi promosi campaign.

Item Type:	Thesis (Internship)
Keywords:	Pengembangan Bisnis, Marketplace, Penjualan Online, Segmentation, Targeting, Positioning, Penjualan Pakaian
Subjects:	300 Social Sciences > 380 Commerce, communications and transportation > 381 Commerce (Trade, Incl. Branding, Marketing and Warehousing) 600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.8 Mall, Shopping Center, E-Commerce > 658.82 Sales Promotion
Divisions:	Faculty of Business > Management
SWORD Depositor:	Administrator UMN Library
Depositing User:	Administrator UMN Library
Date Deposited:	20 Aug 2021 03:52
Last Modified:	02 May 2023 07:13
URI:	https://kc.umn.ac.id/id/eprint/14034

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