Peran Kegiatan Sales Promotion Dalam Meningkatkan Brand Awarenes Di Pt Delami Brands Kharisma Busana

Himawan, Antony (2020) Peran Kegiatan Sales Promotion Dalam Meningkatkan Brand Awarenes Di Pt Delami Brands Kharisma Busana. Internship thesis, Universitas Multimedia Nusantara.

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Abstract

PT Delamibrands Kharisma Busana merupakan salah satu perusahaan fashion yang berdiri sejak 1979 di Indonesia yang memiliki berbagai brand seperti: WOOD, The Executive, Wrangler, Et Cetera, Colorbox, Jockey, Lee, Tira Jeans, dan Le Coq Sportif. Dalam mengembangkan brand dan branding, perusahaan membutuhkan divisi Marketing Communication untuk melakukan komunikasi pemasaran, membentuk citra brand, sales promotion, dan meningkatkan awareness Tujuan dalam menjalani praktik magang yaitu untuk mengetahui aktivitas divisi Marketing Communication PT Delamibrands Kharisma Busana khususnya pada brand The Executive dan WOOD, untuk mengetahui serta mengalami aktivitas pada bagian event, partnership photoshoot, mencari influencer, store promotion, social media report. Selain itu, praktik magang selama tiga bulan menunjukkan semua aktivitas membentuk sales promotion yang baik dan sesuai dapat memperoleh brand awareness yang di inginkan.

Item Type:	Thesis (Internship)
Keywords:	Sales promotion, event, brand awareness, magang
Subjects:	600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.8 Mall, Shopping Center, E-Commerce > 658.82 Sales Promotion 600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.8 Mall, Shopping Center, E-Commerce > 658.87 Retail Channel > 658.872 Brand, Branding
Divisions:	Faculty of Business > Management
SWORD Depositor:	Administrator UMN Library
Depositing User:	Administrator UMN Library
Date Deposited:	04 Dec 2020 23:36
Last Modified:	22 Jun 2023 07:23
URI:	https://kc.umn.ac.id/id/eprint/14133

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