Perancangan Rebranding Batik Bogor Tradisiku

⭐ Priscillia, Bernice (2022) Perancangan Rebranding Batik Bogor Tradisiku. Bachelor Thesis, Universitas Multimedia Nusantara.

	Text HALAMAN_AWAL.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (3MB)
	Text DAFTAR_PUSTAKA.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (819kB)
Preview	Text BAB_I.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (809kB) | Preview
Preview	Text BAB_II.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (5MB) | Preview
	Text BAB_III.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (6MB)
	Text BAB_IV.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (11MB)
	Text BAB_V.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (664kB)
	Text LAMPIRAN.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (6MB)

Abstract

Batik Bogor Tradisiku merupakan sebuah brand batik yang mengangkat ikon-ikon khas Kota Bogor. Didirikan oleh Siswaya Siswanto pada 13 Januari 2008 di Kota Bogor. Batik Bogor Tradisiku ini menjadi pelopor pertama yang mengangkat ikon khas Kota Bogor dan diterapkan pada produknya. Namun sayangnya, brand Batik Bogor Tradisiku yang sudah berdiri selama 13 tahun ini belum memiliki brand identity yang sesuai untuk merepresentasikan brand image kepada target yang disasar. Maka dari itu, dibutuhkan Perancangan Rebranding Batik Bogor Tradisiku melalui brand identity yang bertujuan untuk menciptakan brand image yang baru dan meningkatkan awareness terhadap Batik Bogor Tradisiku. Dalam perancangan ini menggunakan metode pengumpulan data dengan mixed methods dan metode perancangan Alina Wheeler dalam bukunya yang berjudul Designing Brand Identity.

Item Type:	Thesis (Bachelor Thesis)
Creators:	Priscillia, Bernice (00000029104)
Contributors:	Anthonius Susanto, Roy
Keywords:	Batik, Rebranding, Identitas Brand vii Perancangan Rebranding Batik..., Bernice Priscillia, Universitas Multimedia Nusantara
Subjects:	600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.8 Mall, Shopping Center, E-Commerce > 658.87 Retail Channel > 658.872 Brand, Branding 700 Arts and Recreation > 740 Graphic Arts and Decorative Arts > 741 Drawing and drawings (Incl. cartoons, animations, comics, graphic novels and caricatures) > 741.6 Graphic Design, Illustration
Sustainable Development Goals:	Goal 11. Make cities and human settlements inclusive, safe, resilient and sustainable Goal 12. Ensure sustainable consumption and production patterns Goal 08. Promote sustained, inclusive and sustainable economic growth, full and productive employment and work for all
Divisions:	Faculty of Art & Design > Visual Communication Design
Date Deposited:	01 Dec 2022 01:33
URI:	https://kc.umn.ac.id/id/eprint/20313

Actions (login required)

View Item