Laporan Kerja Magang Aktivitas Public Relations di PT Investasi Digital Nusantara (Bizhare)

Anthony, Sean Kenny (2022) Laporan Kerja Magang Aktivitas Public Relations di PT Investasi Digital Nusantara (Bizhare). Internship thesis, Universitas Multimedia Nusantara.

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Abstract

Perkembangan teknologi yang terus meningkat memiliki dampak positif seperti mudahnya akses terhadap keuangan secara digital. Dengan adanya kondisi pandemi Covid-19 yang belum kunjung usai, sektor ekonomi digital akan berkembang dengan hadirnya financial technology (fintech). Financial Technology hadir dan berkembang cukup pesat di Indonesia hingga mendominasi instalasi aplikasi fintech di Asia Pasific. Public Relations secara digital penting untuk dilakukan seiring bertumbuhnya fintech. Public Relations Bizhare turut menjalankan aktivitas komunikasi agar informasi yang kredibel dapat tersampaikan dengan baik kepada khalayak. Aktivitas komunikasi tersebut juga dapat menjaga reputasi Bizhare agar tetap stabil. Konsep yang digunakan dalam laporan ini adalah Public Relations, Corporate Social Responsibility, dan Media Partner. Melalui praktik kerja magang yang dilakukan, penulis dapat melakukan pekerjaan Public Relations seperti, press release, press conference, Corporate Social Responsibility, Media Partner, hingga penulisan artikel. Selama praktik magang, terdapat pengalaman baru yang didapatkan seperti melakukan brief dan mendapat gambaran mengenai doorstop interview saat setelah melakukan press conference.

Item Type: Thesis (Internship)
Keywords: Public Relations, Media Partner, Corporate Social Responsibility, Bizhare ix Laporan Kerja Magang..., Sean Kenny Anthony, UMN
Subjects: 300 Social Sciences > 300 Social sciences, sociology and anthropology > 302 Social interaction, Interpersonal interaction > 302.2 Communication
600 Technology (Applied Sciences) > 650 Management and Public Relations > 659 Advertising, Marketing and Public Relations
Divisions: Faculty of Communication > Strategic Communication
SWORD Depositor: Administrator UMN Library
Depositing User: Administrator UMN Library
Date Deposited: 15 Dec 2022 08:37
Last Modified: 15 Apr 2023 03:27
URI: https://kc.umn.ac.id/id/eprint/20829

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