Perancangan logo fresh bakery & cakes

Lokajaya, Steve (2014) Perancangan logo fresh bakery & cakes. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

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Abstract

Bakery merupakan makanan yang cukup yang populer di kalangan masyarakat. Selain memiliki nilai gizi yang baik, bakery sering dikonsumsi sebagai pengganti fungsi nasi. Di Indonesia sendiri, pertumbuhan nilai konsumsi roti masyarakat Indonesia tumbuh tertinggi dibandingkan 11 negara Asia Pasifik lainnya. Peluang yang menguntungkan tersebut menyebabkan maraknya bermunculan perusahaan yang berbisnis di industri bakery. Salah satu perusahaan bakery tersebut ialah Fresh Bakery & Cake yang merupakan perusahaan bakery yang sudah lama terjun pada bidang ini tetapi baru mengalami proses akusisi. Perancangan logo Fresh Bakery & Cake ini bertujuan untuk memberikan identitas sebagai wajah baru bagi Fresh Bakery & Cake dan diharapkan agar masyarakat mampu mengenali brand ini sebagai brand baru yang sangat berbeda dari sebelumnya.

Item Type: Thesis (Bachelor Thesis)
Subjects: 300 Social Sciences > 380 Commerce, communications and transportation > 381 Commerce (Trade, Incl. Branding, Marketing and Warehousing)
700 Arts and Recreation > 740 Graphic Arts and Decorative Arts > 741 Drawing and drawings (Incl. cartoons, animations, comics, graphic novels and caricatures)
700 Arts and Recreation > 740 Graphic Arts and Decorative Arts > 741 Drawing and drawings (Incl. cartoons, animations, comics, graphic novels and caricatures) > 741.6 Graphic Design, Illustration
Divisions: Faculty of Art & Design > Visual Communication Design
Depositing User: Administrator UMN Library
Date Deposited: 22 Aug 2017 08:40
Last Modified: 27 Jan 2023 01:04
URI: https://kc.umn.ac.id/id/eprint/2123

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