Strategi Sosial Media Marketing Toko Kopi Tuku dalam Membangun Brand Awareness di Masa Pemberlakuan PPKM Darurat (Studi Kasus pada Instagram Toko Kopi Tuku)

Ferdihamsyah, Daffa Nanda (2022) Strategi Sosial Media Marketing Toko Kopi Tuku dalam Membangun Brand Awareness di Masa Pemberlakuan PPKM Darurat (Studi Kasus pada Instagram Toko Kopi Tuku). Bachelor Thesis thesis, Universitas Multimedia Nusantara.

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Abstract

Penelitian ini menjabarkan tentang kegiatan social media marketing dengan beberapa teori dan konsep Instagram dan brand awareness.

Item Type: Thesis (Bachelor Thesis)
Keywords: Social Media Marketing, Marketing Communication, Brand Awareness, Covid-19, F&B, Instagram
Subjects: 000 Computer Science, Information and General Works > 000 Computer Science, Knowledge and Systems > 006 Special Computer Methods > 006.7 Multimedia Systems, Blogs, Social Media, Web Application Frameworks
300 Social Sciences > 380 Commerce, communications and transportation > 381 Commerce (Trade, Incl. Branding, Marketing and Warehousing)
600 Technology (Applied Sciences) > 650 Management and Public Relations > 659 Advertising, Marketing and Public Relations
Divisions: Faculty of Communication > Strategic Communication
SWORD Depositor: Administrator UMN Library
Depositing User: Administrator UMN Library
Date Deposited: 27 Jun 2022 06:39
Last Modified: 27 Jun 2022 06:39
URI: https://kc.umn.ac.id/id/eprint/21290

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