Strategi Sosial Media Marketing Toko Kopi Tuku dalam Membangun Brand Awareness di Masa Pemberlakuan PPKM Darurat (Studi Kasus pada Instagram Toko Kopi Tuku)

Ferdihamsyah, Daffa Nanda (2022) Strategi Sosial Media Marketing Toko Kopi Tuku dalam Membangun Brand Awareness di Masa Pemberlakuan PPKM Darurat (Studi Kasus pada Instagram Toko Kopi Tuku). Bachelor Thesis, Universitas Multimedia Nusantara.

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Abstract

Penelitian ini menjabarkan tentang kegiatan social media marketing dengan beberapa teori dan konsep Instagram dan brand awareness.

Item Type:	Thesis (Bachelor Thesis)
Creators:	Ferdihamsyah, Daffa Nanda (00000026166)
Contributors:	Faramita, Azelia (0308128501)
Keywords:	Social Media Marketing, Marketing Communication, Brand Awareness, Covid-19, F&B, Instagram
Subjects:	000 Computer Science, Information and General Works > 000 Computer Science, Knowledge and Systems > 006 Special Computer Methods > 006.7 Multimedia Systems, Blogs, Social Media, Web Application Frameworks 300 Social Sciences > 380 Commerce, communications and transportation > 381 Commerce (Trade, Incl. Branding, Marketing and Warehousing) 600 Technology (Applied Sciences) > 650 Management and Public Relations > 659 Advertising, Marketing and Public Relations
Sustainable Development Goals:	Goal 12. Ensure sustainable consumption and production patterns Goal 08. Promote sustained, inclusive and sustainable economic growth, full and productive employment and work for all Goal 09. Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation
Divisions:	Faculty of Communication > Strategic Communication
Date Deposited:	27 Jun 2022 06:39
URI:	https://kc.umn.ac.id/id/eprint/21290

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