Peranan Desain Grafis Dalam Merancang Media Promosi Emporio Armani 7 Di PT. Kurnia Ciptamoda Gemilang

Genea Laudia, Pricilia (2019) Peranan Desain Grafis Dalam Merancang Media Promosi Emporio Armani 7 Di PT. Kurnia Ciptamoda Gemilang. Internship thesis, Universitas Multimedia Nusantara.

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Abstract

Media promosi memiliki pengaruh terhadap pemasaran suatu produk, tak terkecuali produk fashion di Indonesia saat ini. Dalam fungsinya, media promosi membantu mempromosikan suatu brand produk. Oleh karena itu, sebagai mahasiswa Visual Brand Design, penulis beruntung telah mempunyai kesempatan untuk melakukan praktik kerja lapangan di PT. Kurnia Ciptamoda Gemilang yang merupakan perusahaan fashion retail, yang mengelola produk Charles & Keith, Pedro dan Emporio Armani 7 di Indonesia. Adapun ada pelajaran baru yang didapat mengenai peran desain grafis didalam marketing menambah wawasan penulis ketika bekerja di bidang marketing nantinya. Selain itu penulis belajar untuk membangun relasi dan mengasah kemampuan secara lebih baik ketika mempersiapkan memasuki dunia kerja nantinya.

Item Type: Thesis (Internship)
Keywords: Media Promosi, Magang, Visual Brand Design
Subjects: 600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.8 Mall, Shopping Center, E-Commerce > 658.82 Sales Promotion
700 Arts and Recreation > 740 Graphic Arts and Decorative Arts > 741 Drawing and drawings (Incl. cartoons, animations, comics, graphic novels and caricatures) > 741.6 Graphic Design, Illustration
Divisions: Faculty of Art & Design > Visual Communication Design
SWORD Depositor: Administrator UMN Library
Depositing User: Administrator UMN Library
Date Deposited: 02 Aug 2022 06:31
Last Modified: 12 Sep 2023 02:25
URI: https://kc.umn.ac.id/id/eprint/22913

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