Analisis Faktor-Faktor yang Mempengaruhi Purchase Intention terhadap Kosmetik Vegan: Telaah pada Produk Bibir ESQA Cosmetics

Wibowo, Laura (2022) Analisis Faktor-Faktor yang Mempengaruhi Purchase Intention terhadap Kosmetik Vegan: Telaah pada Produk Bibir ESQA Cosmetics. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

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Abstract

Cosmetic in Indonesia has grew 5.59% in the first quarter of 2020 (Rizaty, 2021). A survey stated that Indonesian consumer assess local products to excel in terms of natural ingredient. Even though consumer are aware of this, they still use non-vegan cosmetics, especially lip products. As a vegan cosmetic brand, ESQA Cosmetics takes number seven, while the top six are non-vegan cosmetic brand. Therefore, this research aims to increase the purchase intention of ESQA Cosmetics

Item Type:	Thesis (Bachelor Thesis)
Keywords:	Health Awareness, Environmental Concern, Animal Welfare, Social Influence, Attitude, Involvement, Purchase Intention
Subjects:	300 Social Sciences > 380 Commerce, communications and transportation > 381 Commerce (Trade, Incl. Branding, Marketing and Warehousing) 600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.8 Mall, Shopping Center, E-Commerce 600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.8 Mall, Shopping Center, E-Commerce > 658.84 Marketing Distribution 600 Technology (Applied Sciences) > 650 Management and Public Relations > 659 Advertising, Marketing and Public Relations
Divisions:	Faculty of Business > Management
SWORD Depositor:	Administrator UMN Library
Depositing User:	Administrator UMN Library
Date Deposited:	19 Mar 2024 08:40
Last Modified:	19 Mar 2024 08:48
URI:	https://kc.umn.ac.id/id/eprint/28070

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